New Business Creation
We are promoting business model innovation through open innovation in order to create new value in response to the changing times.
Creating value that will lead to prosperity in the next era.
A variety of players and realizations
We will proactively promote co-creation with various internal and external stakeholders, and strive to create new businesses that utilize the business assets, capabilities, and know-how we have cultivated, centered on two strategies: "Creating new business models that leverage the strengths of our existing businesses" and New Business Creation that are in line with the times."
New Business Creation and promotion
Elevator Media "GRAND"
In 2019, Spacemotion Inc. was established in collaboration with Tokyo Co., Ltd. The company operates the elevator media business "GRAND," which distributes video content inside elevators. By combining real estate know-how with digital technology, the company is working to create new value and functionality for real estate by "utilizing narrow spaces to eliminate narrow time," and to further improve customer experience.
"5G Infrastructure Sharing" combines urban development and digital infrastructure
By utilizing unused real estate such as building rooftops and sharing our proprietary patented equipment with telecommunications carriers, we are reducing the cost and materials required to build base stations. With the cooperation of real estate owners across the country, we will achieve early expansion of the 5G infrastructure in a sustainable manner. We are working to create new uses for real estate to make cities more attractive, so that we can move towards a future where everyone can enjoy the diverse services made possible by 5G.
Co-living business Hmlet Japan
Hmlet Japan is a “Co-living” rental housing that expands your network just by living and enriches your lifestyle and career. It can be used from 1 month, and all rooms have contracts for electricity, gas, water, and Wi-Fi. You can choose a plan with or without furniture, and you can start a comfortable new life from the day you move in.
EcoFunny: Breathing new life into still-usable furniture
We collect office furniture that is no longer needed due to layout changes, etc. from companies, inspect and clean it, and then display and sell it as reused furniture at our showroom and warehouse, "Marunouchi Base." Together with co-creation partners such as Koyou Rentia Co., Ltd. and 47 Holdings Co., Ltd., we will contribute to both the provision of services that can accommodate flexible work styles and the realization of a sustainable society.
Employment support program for people with disabilities
Together with VALT JAPAN Co., Ltd., a CVC investment target, we have opened the "Digital Innovation Center Marunouchi supported by Mitsubishi Estate," a facility that provides continued employment support for people with disabilities. We are contracted to handle digital work, primarily for companies with offices in the Otemachi, Marunouchi, and Yurakucho areas, and are working to support the employment of people with disabilities. Using this center as a base, we will consider new models for the active participation of people with disabilities and gradually roll them out.
Promoting open innovation
BRICKS FUND TOKYO
This is a CVC fund that aims to "co-create growth industries" by investing in and supporting the business of startups that are working to create medium- to long-term social impact, such as solving social issues and transforming industrial structure.
other, we also invest in leading venture capital firms both in Japan and overseas, and directly in business partners.
CO-FOUNDER FUND
We are participating as the lead LP in the Co-founder Fund, a seed VC with a startup studio. Through co-founding with Entrepreneurs in Residence (EIR), we aim to launch businesses that are highly compatible with our company.
Mitsubishi Estate Group New Business Proposal System "MEIC"
The new business proposal system launched within Mitsubishi Estate in 2009 has received approximately 370 applications to date, resulting in initiatives that contribute to diversifying our group 's revenue and strengthening its core business. In 2021, the "MEIC"* system was launched, expanding the scope to include Group employees. With the goal of promoting innovation across the Group, we encourage our employees to take on new challenges.
*Mitsubishi Estate group Innovation Challenge
Formation of an ecosystem in the area
To build an innovation ecosystem centered on Marunouchi area, we provide facilities and services that correspond to the growth stage of startups in each field. In addition to operating offices, we also collaborate with academia and develop an innovation platform that brings together large corporations, startups, government, and academia, thereby contributing to improving Japan's competitiveness through urban urban development for collaboration and co-creation between companies that promote new technologies and businesses.
Strategic Perspective of the Mitsubishi Estate Group
By multiplying our strengths through collaboration, we will take on the challenge of being ahead of the times.
In recent years, we have created a variety of new businesses in response to changes in people's lifestyles, values, social environments, and industrial structure, including the operation of 10 domestic airports, a resort hotel development project centered on Miyakojima, and a flexible living business, a form of rental housing that focuses on building a community among residents.
In today's rapidly changing society, it is necessary to move away from self-sufficiency and work with external stakeholders to create innovations that leverage each other's strengths, such as knowledge, technology, and ideas.
While maintaining the DNA that has supported Japan's industrial development, centered around Marunouchi, since the Meiji era, we will continue to take on the challenge of launching new businesses that will lead to the prosperity of the next era.