Collaborative Creation
We aim to create value together with our partners in urban development.
By collaborating with our partners,
we aim to create new business opportunities and value,
and are looking for partner companies that have
unique and competitive content.
Accompanying for realization of collaboration
We have a dedicated team that matches the contents and know-how of partner companies with the business of Mitsubishi Estate Group, and will accompany you in demonstration experiments and service planning and development to realize collaboration.
Abundant resources of Mitsubishi Estate
- We will provide our diverse business domains and asset types as fields of collaboration.
- It is possible to expect expansion to “cities” and “areas” nationwide, including Marunouchi and Minato Mirai.
- You can take advantage of the extensive customer network of Mitsubishi Estate Group.
Our Vision for Value Creation
We aim to create two types of value through collaboration with partner companies that have unique content and know-how.
01Improvement of experience value
We respond to diverse needs by collaborating with partners who have solutions that enrich people's experiences and lives, such as art, pets, sports, entertainment, amusement, and leisure.
02Solving social issues
We aim to solve social issues by collaborating with partners who have solutions for themes such as education, healthcare, food, the environment, and SDGs.
Co-creation Case Study ①
VALT JAPAN Co., Ltd. and the disability employment support project "Digital Innovation Center Marunouchi powered by Mitsubishi Estate" jointly established.
Details
Our CVC "BRICKS FUND TOKYO" has invested in VALT JAPAN Co., Ltd., and together we will jointly establish "Digital Innovation Center Marunouchi," a Type A employment support facility for people with disabilities specializing in digital work, in February 2025. Our company will be responsible for coordinating with stakeholders and supporting customer acquisition, and will consistently promote and support the project from conception to launch and subsequent sales support. The facility will be opened within one year of investment. Against the backdrop of structure challenges such as the low employment rate of people with disabilities in general and the shortage of IT personnel in companies, we were able to materialize a business collaboration that started with investment. In the future, we aim to solve social issues that are difficult for individual companies to address on an area-wide basis, and develop a business that balances social and economic viability.
Co-creation Case Study ②
High Link Co., Ltd. x Mitsubishi Estate Group: Enhancing the experiential value of our group's assets through fragrance.
Details
We have begun exploring collaboration with High Link Co., Ltd., a company in which our CVC "BRICKS FUND TOKYO" has invested, to create new value through "fragrance x space." In this initiative, the company's diffuser "Coloria Home," developed based on customer data from approximately 800,000 people, was temporarily installed in the business lounges of Mt. Fuji Shizuoka Airport and Takamatsu Airport, the model room of the condominium "The Park House Akabane-dai Tower & Residence," the common lounge of the rental housing "The Park Habio," and Marunouchi Hotel. Although this is a highly subjective area, by combining data-driven fragrance development with the diverse fields of our group, we were able to improve the spatial value and strengthen the brand image of both parties. We will continue to promote initiatives to improve the experiential value of group assets in the future.
Comments from partner company
We were seeking opportunities for more people to experience our fragrance-focused lifestyle brand, "Coloria Home," in their everyday spaces, and our consultation with Mitsubishi Estate led to this collaboration. Subsequently, the brand was introduced to their condominium brand "Park House" and rental apartment brand "Park Habio," giving us the opportunity to realize that our developed fragrances can contribute to improving the impression of a space. Through this initiative, we have reaffirmed our confidence in the potential of fragrance in living spaces and have contributed to enhancing brand value. We will continue to contribute to the creation of new value through our collaboration with Mitsubishi Estate.
Co-creation Case Study ③
Shochiku Co., Ltd. x Sally Co., Ltd. x Royal Park Hotel: Holding a murder mystery event utilizing the hotel.
Details
While exploring new experiential entertainment projects with Shochiku Co., Ltd. and Collaborative Creation Sales Department, we planned a murder mystery event at "Royal Scots," the main bar within the Royal Park Hotel, which is part of our group. This event was implemented as a joint project between Shochiku Co., Ltd., Sally Co., Ltd. (a company selected for the "Shochiku Ventures" accelerator program), and our company. After the announcement, the event became a hot topic on X, and tickets sold out in just two days, demonstrating its high level of popularity and ability to attract an audience. We will continue to explore the possibilities of experiential content using our assets in the future.
Comments from partner company
In immersive entertainment, the venue is not merely a "place," but an integral part of the story. Mitsubishi Estate Co., Ltd., Collaborative Creation Sales Department deeply understood our ideal vision and provided us with a wonderful opportunity to experience a truly exceptional space. 'CLUB SECRET,' held in carefully selected venues, created an overwhelming sense of the extraordinary and a high-quality mystery experience through the fusion of space and narrative. We hope to continue exploring the possibilities of experiential content, not limited to the theater, but utilizing various spaces throughout the city, together with Mitsubishi Estate.
Co-creation Case 4
MAGUS Inc. x Mitsubishi Estate Group Business solutions leveraging the power of global art media.
Details
MAGUS Inc. is a joint venture established by Terada Warehouse Co., Ltd., Daimaru Matsuzakaya Department Stores Ltd., Tokyu Corporation, TSI Holdings Inc., and our company, based on the fundamental principle of "implementing art into society and creating a sustainable future." It operates the Japanese edition of "ARTnews," a publication founded in 1902 and read by 180,000 people in 124 countries worldwide. MAGUS communicates the value and influence of art to decision-makers driving social change, while also providing related business solutions. Within our group, MAGUS is utilized in a variety of settings, including the introduction of art into ultra-luxury condominiums, corporate branding events, announcements of art events in Marunouchi, and seminars for employees. Further expansion into businesses targeting affluent individuals is expected in the future.
Comments from partner company
(From co-founder Terada Warehouse Co., Ltd.)
Connecting arts and culture is not something that can be accomplished by a single company. Culture only takes root when diverse perspectives intersect and it is nurtured by society as a whole. Terada Warehouse, together with Mitsubishi Estate and its shareholders, established "MAGUS." Through the media outlet "ARTnews JAPAN" and corporate solutions, we are connecting business and art and creating a new economic sphere. In addition to revitalizing the flow of information, we are creating "people exchanges" such as artists and collectors, and promoting cultural tourism centered on art. Through co-creation with a wide range of stakeholders, we are driving the Japanese art scene forward and aiming for a future where everyone can feel closer to art and our lives are enriched.
Comments from partner company
Founded with the mission of creating an era where people facing employment challenges can thrive, our company relocated its headquarters to Marunouchi in 2024, following an encounter with Mitsubishi Estate's CVC "BRICKS FUND TOKYO" and with their ongoing support. The "Digital Innovation Center Marunouchi supported by Mitsubishi Estate," which we co-created from the conceptual stage with support from stakeholders and customer development, was born as the first Type A employment support facility specializing in digital work in Tokyo's 23 wards. We are challenging ourselves to establish a new work model in which people with disabilities can take on AI-related and advanced digital tasks in large corporations. Moving forward, together with Mitsubishi Estate, we will expand this model to various locations, accelerating IX (Inclusive Transformation) that connects fragmented markets and creates new economic value.