MITSUBISHI ESTATE Annual Report 2014

ANNUAL REPORT 201483The Mission of the Mitsubishi Estate GroupWe contribute to society through urban developmentBy building attractive, environmentally sound communities where people can live, work and relax with contentment we contribute to the creation of a truly meaningful society. For details on the Mitsubishi Estate Group Guidelines for Conduct: Mitsubishi Estate Group Code of Corporate ConductIn order to carry out the Group Mission, we pledge to observe the following Code of Conduct:(Formulated December 1, 1997; revised on August 1, 2002, and January 1, 2006)Three Principles“Shoki Hoko”Corporate Responsibility to SocietyStrive to enrich society, both materially and spiritually, while contributing towards the preservation of the global environment.“Shoji Komei”Integrity and FairnessMaintain principles of transparency and openness, conducting business with integrity and fairness.“Ritsugyo Boeki”Global Understanding through BusinessExpand business, based on an all-encompassing global perspective.We will base our conduct on laws and ethics and always reflect with humility upon our behavior, valuing our communi-cation with society and placing priority in our corporate activities on earning trust through fairness and transparency.We will act with integrity1We will approach all objectives from our clients’ point of view, providing safe and reliable products and services, and make information available as appropriate.We will strive to earn the trust of our clients2While aiming at personal growth, we will respect the human rights and diversity of opinions of others and increase our creativity and professionalism, while displaying our collective strengths as a team.We will strive to create a vibrant workplace3 addition to financial information and quarterly earnings highlights, a range of investor relations (IR) materials are available for downloading on the Mitsubishi Estate Group’s IR website.