MITSUBISHI ESTATE Annual Report 2014

Fiscal 2014 TopicsDuring the fiscal year, the Hotel Business focused on, among other areas, building a foundation for the evolu-tion of the Group through the opening of new hotels, the rebranding of existing hotels, and the establishment of a membership sharing system. Opened in November 2013, Royal Park Hotel The Nagoya is in a premier location about a five-minute walk from JR Nagoya Station. With facilities and services refined to specifically target businesspeople, the hotel has enjoyed a greater-than-90% occupancy rate every month since its opening. In other projects, the 10-year-old Royal Park Shiodome Tower underwent a rebranding process, with a renovation of its facilities and revisions to its services. The hotel reopened in October 2013 under the name Royal Park Hotel The Shiodome, becoming the flagship hotel of the business’ new “The Series” brand. At the same time, its operating company merged with Royal Park Hotel Management Co., Ltd., which operates “The Series” hotel chain. In addition, launched in October 2013, the business’ hotel loyalty program—The Club Royal Park Hotels—has steadily been expanding its membership. The Hotel Business will strive to develop further applications of this system in increasing customer satisfaction. Fiscal 2014 TopicsMitsubishi Real Estate Services Co., Ltd., concentrates on providing a full range of corporate real estate services, covering corporate brokerage, office leasing brokerage and management, real estate appraisal, and parking business. In February 2014, the company began offering a “¥300,000 Cap Business Succession Plan” based on its new business alliance with Landmark Licensed Tax Accountant’s Co. The new service provides a custom-made business succession plan with a ¥300,000 cap on consulting services that targets business enterprise owners primarily in the Tokyo metropolitan area.Mitsubishi Jisho House Net Co., Ltd., handles real estate services for individuals, encompassing purchase, sales, and leasing brokerage of homes and leasing man-agement. In May 2014, as part of the company’s efforts to strengthen purchase and sales brokerage and leasing sales, the company opened the Bancho Sales Office in the Nibancho district, where many of the existing condomini-ums and rental apartments of the Mitsubishi Estate Group are concentrated. The new office is offering one-stop services that accurately target the real estate needs in the area, including purchase, sales, and leasing brokerage of homes and leasing management.Hotel BusinessValue Drivers1“Best for the Guest” customer satisfaction policy.2Brand power of Royal Park Hotels.3Ardent development of innovative hotel brand “The Series.”Real Estate Services BusinessValue Drivers1One-stop services utilizing the comprehensive capabilities of the Mitsubishi Estate Group.2Precise information collected through a nationwide network.3High degree of expertise and know-how as a corporate real estate (CRE) strategy specialist.4Broad customer base extending from companies with large property holdings and real estate companies to education and public corporations and to individuals.ANNUAL REPORT 201435