MITSUBISHI ESTATE Annual Report 2014

the Mitsubishi Estate Group’s Business ModelPursuing Definitive Quality for Irreplaceable HomesThe source of the value provided by the Residential Business of the Mitsubishi Estate Group is its pursuit of advanced develop-ment and quality. To that end, Mitsubishi Jisho Residence has established a proprietary condominium quality management and performance indication system known as “Check Eyes.” Utilizing this system, we carry out quality control management that visualizes all the processes in condominium development, from the design stage to construction and after-sales services for residents following their move into the building. The Mitsubishi Estate Group’s insistence on safety and security as a key aspect Case 4 Residential Business —Where value springs from community harmonyJAPANValue Drivers1 Pursue the highest quality possible based on our own standards.2 Nurture trust that forms the base for residents’ sense of safety and security.3 Create an environment where residents will become members of the community.4 Provide homes that attract long-term dwellers, thereby leading to an expansion in the busi-ness domain.Nobuyuki NagasakiAssistant ManagerMitsubishi Jisho Residence Co., Ltd.Our goal is to supply housing that will last for 100 years along with the local area through develop-ment that blends properties into the existing community and also increases the overall value added of the neighborhood. Residential BusinessAdvanced DevelopmentTrustCommunityRelationsCONDOMINIUM DEVELOPMENT30MITSUBISHI ESTATE CO., LTD.