MITSUBISHI ESTATE Annual Report 2014
Value Drivers1 Utilize the concentration and accumulated resources of a business center with more than 120 years of history.2 Promote interaction between the businesses and people assembled in the area to create new value.3 Pursue urban development in partnership with stakeholders and authorities.4 Continuously implement transformations ahead of time with a view to the requirements of the future.* Consisting of the Otemachi, Marunouchi, and Yurakucho districtsthe Mitsubishi Estate Group’s Business ModelConcentration of Resources in the Daimaruyu Area Rises Even Higher through RedevelopmentAs a major transportation hub for Tokyo as well as a gateway to Japan, the Daimaruyu area is an expanse of approximately 1.2 million square meters that lays on the west side of Tokyo Station. One of Japan’s leading business centers, the area is dotted with the offices of about 4,000 enterprises, including the head offices of 75 companies listed on the First Section of the Tokyo Stock Exchange. Approximately 230,000 people work in the Daimaruyu area. Beginning with the completion of the Marunouchi Building in 2002, through the Marunouchi Redevelopment Project that was extended to include the wider Daimaruyu area we have achieved another leap in the concentration of resources in the area. Specifically, from the start of the second stage of the project until today, we have rebuilt nine buildings. In comparison with floor space before the redevelopment, total floor space1 has expanded about 1.7 times. In tandem with the redevelopment, by promoting the use of lower floors of the office buildings by commercial businesses, we have increased the number of stores Mariko ShigematsuManager, Urban Planning Office,Urban Development Promotion DepartmentAs an intersection between Japan and the world, I think we need to proactively promote the appeal of this area at home and abroad for its globally recognized drawing power and safety, facilities that offer a hands-on experience of Japan’s rich culture, and other attributes.Case 1 Marunouchi Redevelopment ProjectDAIMARUYU* AREA—Where the future offers excitement and inspirationTOKYO, JAPANDaimaruyu Area Redevelopment ProjectConcentrationInteractionCollaborationFrontier22MITSUBISHI ESTATE CO., LTD.