MITSUBISHI ESTATE Annual Report 2014

the Mitsubishi Estate Group’s Business ModelBunroku NaganumaGeneral ManagerCorporate Planning DepartmentUrban DevelopmentValue-Creation InitiativesIntegration Capabilities to Tap Stakeholder PotentialAdvanced ExpertiseUnderstanding the Customer Base and Customer PerspectiveAbility to Envision Changes in Business and Living Needs“Demonstrating the Mitsubishi Estate Group’s strength—integration capabilities—I try to tap the various potential inherent in the city, the mix of people in the city, and our business partners. The next step is building on the collective value generated by the area to achieve long-term growth.”20MITSUBISHI ESTATE CO., LTD.