MITSUBISHI ESTATE Annual Report 2014

As mentioned previously, we expect competition to further intensify between Tokyo and other global cities with high business concentrations in Asia, such as Singapore, Hong Kong, and Shanghai. Moreover, as office building development pro-gresses in downtown Tokyo, competition will arise among business areas within Tokyo. Facing stronger competition at home and abroad, Mitsubishi Estate must build an organization capable of generating new concepts to address the issues sur-rounding enhanced competitiveness. We have to creatively consider what will be necessary to make Marunouchi the world’s most interaction-inspiring neighborhood, the type of development that will enrich the lives of the people of the future, and the measures that will be necessary for Tokyo and Japan to flourish.Tokyo’s Reputation Linked to Increase in Mitsubishi Estate’s Corporate ValueA variety of preparations are in motion in Tokyo in the lead-up to the 2020 Summer Olympic and Paralympic Games. Considering the type of urban development that we undertake usually requires a time frame of 10 or 20 years, there is a limit to what can be achieved in the six years left until the opening ceremony. However, the Olympics will draw a multitude of people to Tokyo from within Japan and around the globe—and for us, this represents a tremendous opportunity to fully demonstrate to the world the appeal of Tokyo and Marunouchi. August 2014President & Chief Executive OfficerMitsubishi Estate Co., Ltd.In 2012, we set up a business development support center in our Shin-Marunouchi Building under the name “EGG JAPAN.” Through the center, we are providing a variety of business support services to not only Japanese small and medium-sized venture enterprises but also foreign venture enterprises planning to enter the Japanese market. Already, as of July 2014, 15 foreign companies, including U.S. IT companies with bases in Silicon Valley, have set up operations in our facilities. When asked what the appeal of Tokyo is to these companies, the answer is the city’s location in the center of Japan’s most sophisticated consumer market that is unparalleled in other cities of Asia. With that assessment in mind, Mitsubishi Estate will con-tinue to practice urban development that generates new value. We will undertake development with a view to further enhanc-ing Tokyo’s reputation in a way that will result in growth in our corporate value over the long term. ANNUAL REPORT 201419