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Social Contribution Activities /
Support for Communities

Basic Policy and Approach

The Mitsubishi Estate Group has set out to "contribute to creating a truly meaningful society through urban development" as stated in its Group mission. The Group has also established the Mitsubishi Estate Group Code of Conduct to articulate the actions needed to implement the carrying out of this mission. Further, it has implemented the Mitsubishi Estate Group Guidelines for Conduct which set out the specific standards of conduct in order to realize "who we aspire to be, how we aspire to be perceived, and what we should do in order to achieve these aspirations," as established in the Code of Conduct. The Group Guidelines stipulate the realization of sustainability, and we endeavor to ensure continued enhancement of corporate value, sustainable social development, and conservation of the global environment by creating long-term value through sound business practices.

In addition, the Group established its Guidelines on Social Contribution Activities in April 2008, revising the Social Contribution Activity Philosophy (created in 1994) from viewpoints including changing social issues and the necessity of implementing Group-wide initiatives. Group companies abide by these guidelines when conducting their activities as they engage in their respective businesses.

We also implement community investment, engage with NGOs, and participate in initiatives to better contribute to the society. Our focus areas — harmony with the local community, support for culture and the arts, environmental conservation, and social welfare — are set out in the Group Guidelines and linked to the Group's business strategy.

Mitsubishi Estate Group Guidelines on Social Contribution Activities

  • 1.Solutions to social issues together with corporate growth
    As a good corporate citizen, we work to resolve social issues with the added benefit of achieving corporate growth through such activities.
  • 2.Development of activities characteristic of the Mitsubishi Estate Group
    We carry out unique social contribution activities, both within and outside its business spheres, which are characteristic of the Group and utilize its management resources.
  • 3.Ties with community
    We engage in transparent and fair activities in affiliation with various groups, based on equal footing, trust and dialogue.
  • 4.Priority areas
    We prioritize harmony with the local community, support for culture and the arts, environmental conservation and social welfare.

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Goals and Achievement Status

In the Long-Term Management Plan 2030, the Mitsubishi Estate Group sets out sustainability, providing solutions for the social issues of the times, as one of the focuses of its provision of value through business activities. As such, the Group has established the Mitsubishi Estate Group 2030 Goals for the SDGs in order to guide its actions in this area. The Group aims to achieve the policies and targets it has set out under the four key themes of the environment, diversity & inclusion, innovation, and resilience.

The Group will also promote initiatives with an eye on these key themes in its social contribution activities. We will engage in autonomous activities in the areas of harmony with local communities, support for culture and the arts, environmental conservation, and social welfare, the four priority areas under the Mitsubishi Estate Group Guidelines on Social Contribution Activities. In addition, we will work to enhance the value of the neighborhoods and create economic benefits through partnership and collaboration with diverse stakeholders, including NGOs, NPOs, and the public and private sectors, while continuing to contribute to solving social issues by joining and supporting a variety of organizations.

Supporting Employee Volunteer Activities

The Mitsubishi Estate Group is working to create an environment that makes it easy for people to volunteer, such as by establishing Volunteer Support Programs available to employees including Group companies.

Overview of Main Programs

Program Overview
Days off for volunteering Employees can use their accumulated days off (special PTO) for volunteering
Social learning Employees can volunteer during working hours
Volunteer insurance* The company provides insurance that compensates for accidents during volunteering (also for family members)
Activity fee subsidy* The company partially subsidizes volunteer participation and travel expenses (also for family members)
Subsidy program for travel expenses to volunteer in disaster-affected areas (scope of eligible activities revised in 2018)* The company partially subsidizes travel expenses for volunteering related to disasters covered under the Disaster Relief Act (also for family members)

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  • Program including Group company employees

See the following for the usage results of these programs.

ESG Data > S: Social data > (2) Other > 2. Diversity > Number of employees using personnel programs

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Building Communities

EAT&LEAD — Providing Opportunities to Build "Standards of Value for Happiness" through Food

EAT LEAD - たべる、つながる、生きる、ちから

Mitsubishi Estate launched the Food Education Marunouchi Initiatives, a project addressing urban and food issues in 2008. The company has since developed numerous food-related programs in the area working in partnership with producers, consumers, and restaurants with the aim of creating a physically and mentally healthier society. These initiatives include the inauguration of the Marunouchi Chef's Club*1 and Will Conscious Marunouchi*2, as well as hosting more than 200 events in the Marunouchi area.

With the desire to continue to lead and set the pace for the development of venues where each individual can achieve personal happiness and growth through healthy eating habits, Mitsubishi Estate is relaunching the project under the name EAT&LEAD.

Under the EAT&LEAD project, Mitsubishi Estate will develop a variety of workshops and programs dealing with food based on the three actions of increasing receptivity to food, increasing awareness of food consumption, and raising understanding of the cycle of support and growth. The aim is to help each individual examine their own measure of happiness and create opportunities for them to enhance self-fulfillment while creating a richer future together. EAT&LEAD will be based at MY Shokudo Hall & Kitchen, a hall with an attached kitchen nestled on the 3rd floor in TOKYO TORCH Tokiwabashi Tower (completed June 30, 2021) located in front of the Nihombashi Exit of Tokyo Station. Mitsubishi Estate will nurture connections among food professionals, rural regions, and consumers while promoting programs designed to pinpoint changing values and address social issues yet to be explored.

  • Marunouchi Chef's ClubOpen new window
    Chaired by Yukio Hattori, who is actively involved in a wide variety of food-related fields, and mainly composed of chefs who own restaurants in the Marunouchi area, the Marunouchi Chef's Club was established in February 2009 with the aim of proposing and disseminating ideas about food.
  • Will Conscious MarunouchiOpen new window
    A project aimed at supporting working-age women to learn together about the options for a more fulfilling future. In partnership with various companies, the goal is to create a model case for a society that enables women to work long term in good health through urban development while building upon the knowledge and opinions obtained from the Marunouchi Infirmary survey.

EAT&LEAD website (Japanese only)Open new window

The Marunouchi Infirmary for Working Women

Will Conscious Marunouchi
まるのうち保健室

As part of Will Conscious Marunouchi, a project that helps working women prepare for life events in the future, Mitsubishi Estate has organized the Marunouchi Infirmary, which since 2014 provides health measurements and counseling for women. This year, a face-to-face survey of the diets, health and work environments of working women in their 20s and 30s was conducted. This resulted in the release of the White Paper on 1,000 Working Women, the first such study of its kind in Japan. This paper sounded the alarm about underweight women. Surveys and interviews of over 1,800 women also revealed that poor nutrition and a lack of both sleep and exercise are serious concerns. In response to these results, the Marunouchi Infirmary held events to support women's health in the Marunouchi area, and solutions are presented in collaboration with restaurants, service stores, government agencies, manufacturers, and doctors.

In 2015, Marunouchi Infirmary developed the New Habit Method following a series of experiments to encourage healthy habits and behavioral changes. Behavior guidelines were proposed to redress the three major shortages that working women experience, and to help them have long and healthy careers. The five recommendations are: eat a breakfast that includes protein, eat healthy snacks, take light exercise, reduce caffeine, and get six or more hours of sleep every night. These recommendations were compiled into the Conscious Woman Diary in an easy-to-carry pamphlet that allows women to conveniently check off their daily health habits, and also includes short informational articles targeting women. Since 2018, the pamphlet has been distributed to about 1,000 women, including Mitsubishi Estate Group employees as well as office workers and shop staff in the Marunouchi area, encouraging them to make voluntary changes including following the program for one month.

The Group will continue to support working women with their life events and their futures.

Participating in the Japan Health Industry Federation

健康長寿産業連合会

With an aging population, Japanese society faces the challenges of extending healthy life span while keeping social security costs low.

Mitsubishi Estate Co., Ltd., the Nippon Telegraph and Telephone Corporation (NTT), Renaissance Incorporated, and Toppan Printing Co., Ltd. established the Japan Health Industry Federation in October 2019 as a venue for inter-industry exchange consisting mainly of companies and industry groups. They meet with the goal of promoting all industries involved in extending healthy life spans in Japan (healthy longevity industries). Mitsubishi Estate's board chairperson serves as the vice president of the association.

The Japan Health Industry Federation engages in activities that go beyond the boundaries of various industries involved in extending healthy longevity, working to solve social issues on which the public and private sectors are united, all with the goal of extending healthy life spans in Japan and promoting healthy longevity industries.

Japan Health Industry Federation (Japanese only)Open new window

Establishing the Marunouchi Work Culture Lab to Create New Workstyles

In July 2020, Mitsubishi Estate established Marunouchi Work Culture Lab, a project to verify and analyze workstyles that enhance both well-being*1 and productivity, in partnership with Itoki Corporation, Kao Corporation, TOHO-LEO Corporation, and Nishikawa Co., Ltd. In light of changing social conditions under the COVID-19 pandemic in which new and unconventional ways of working are being tested, the project aims to propose a work culture for this new age.

The premise for the project is the concept that well-being and sustainable corporate growth are compatible if the goals of each individual employee are linked to the corporate vision and the workstyle can be freely chosen in a way that maximizes each individual's abilities. In implementing the project, scenarios were identified based on worker attitude surveys and interviews with experts in various fields in addition to the knowledge cultivated by the five companies taking part. These scenarios were then put through verification testing and analysis to obtain a variety of insights.

Mitsubishi Estate serves as the executive office for the project. For Mitsubishi Estate, the Marunouchi Work Culture Lab forms part of its Marunouchi Health Company*2, a smartphone app Mitsubishi Estate offers to help promote healthy lifestyle choices. Based on results of the surveys with app users, Mitsubishi Estate proposes new workstyles using facilities it operates and manages.

  • The Marunouchi Well-Being Declaration, recommendations aimed at promoting health management made at a private study group on health management held in April 2017 led by corporate executives in the Marunouchi area, sets out that each company will become an organization in which each and every employee can be energetic and reach their full potential, as it works to combine employee well-being with sustainable corporate growth.
  • Mitsubishi Estate began providing the Marunouchi Health Company smartphone app designed to help improve health awareness and activities in April 2019. Users can accumulate "health points" by logging their daily exercise and health data, such as weight and blood pressure on the app, and by taking part in health-related events. They advance within the app according to the number of points obtained, which allows them to participate in more health-related experiences the more they advance.
    Marunouchi Health Company website (Japanese only)Open new window

Area Management Led by the Council for Area Development and Management of Otemachi, Marunouchi and Yurakucho

Urban Terrace on Marunouchi Naka-Dori Avenue

In July 2018, the Council for Area Development and Management of Otemachi, Marunouchi and Yurakucho (OMY Council), which is made up of landowners in the Otemachi, Marunouchi and Yurakucho districts (also known collectively as "OMY area"), celebrated the 30th anniversary of its founding. Mitsubishi Estate serves as the presiding company of the Council. For more than 30 years, since the establishment of its predecessor organization in July 1988, the Council has set up infrastructure for urban space as well as promoting safe and secure urban planning that is sustainable and resilient in the wake of disasters. The objective is to create communities by developing and utilizing urban spaces appropriately and effectively.

The NPO OMY Area Management Association (also known as "Ligare") was also established in 2002, with the goal of raising the area's value not only through the creation of physical facilities and spaces, but also via social initiatives, including the provision of corporate networking events, generation of local vitality, managing banners in the area, and support for the operation of community buses. Ligare manages Urban Terrace, in which the street space on Marunouchi Naka-Dori Avenue opened for pedestrians, allowing them to enjoy various events on the streets. It has also extended the scope of its activities to include Destination Marketing/Management Organization (DMO) Tokyo Marunouchi, which aims to invite international conferences and other meetings, incentives, conferences and events (MICE) to the area.

In addition, the Association for Creating Sustainability in Urban Development of the Otemachi, Marunouchi and Yurakucho Districts (also known as the "Ecozzeria Association") works on business creation aimed at realizing a sustainable society. The association operates the 3×3 Lab Future, a hub for interaction in the community, that is a "third place," neither home nor office, and holds seminars and workshops on a variety of social issues such as the environment and energy, regional revitalization, women's empowerment, and biodiversity. 3×3 Lab Future generates cycles of innovation by creating interaction between diverse human resources cutting across industry and sector boundaries, including government and academic institutions as well as private-sector companies.

Marunouchi Naka-Dori Avenue becomes increasingly important as the center of the area's vitality (left: around 1967; right: around 2018)

Council for Area Development and Management of Otemachi, Marunouchi and YurakuchoOpen new window

Various Events and Field Tests Implemented in the Otemachi, Marunouchi, Yurakucho Area

Three urban development organizations — OMY Council, Ligare, and the Ecozzeria Association — have jointly organized a range of annual events and programs in the OMY area. These include Eco Kids Explorers & Visiting Lectures, experience-based educational programs for children, and the OMY Summer Festival. During the festival, an event called "Uchimizu" is held. Uchimizu is one of Japan's traditional lifestyle practices and means sprinkling water to cool the ground. Purified recycled water made from building wastewater is used for the event to help alleviate the "heat island" phenomenon.

The second Marunouchi Street Park, an event which began in 2019, was held in 2020. In light of the impact of COVID-19, the 2020 event was themed "Let's go out on the street!" and offered various outdoor programs taking place on the Marunouchi Naka-Dori Avenue, in a manner that avoids crowded places, closed spaces, and close-contact settings. The avenue was divided into sections based on three concepts to provide open road spaces where people can enjoy and relax.

The event also hosted verification testing, including measurement of the effects of natural grasses and mist spraying devices in improving an extremely hot environment.

Marunouchi Naka-Dori Avenue has always been a space for relaxation based on public-private sector cooperation. However, in response to the impact of COVID-19, new trends are beginning to emerge in the ways the road is used, including the relaxation of road occupation permit standards by the government, which allow the customer seating areas of some of the stores along the road to be extended for this event. Moreover, as part of the efforts to avoid crowded places, a special website designed for the field test made it possible to check congestion levels in each section in real time.

Through such events and field tests, Mitsubishi Estate will continue to promote sustainable development of attractive urban space in partnership with visitors and workers in the area.

Eco Kids Explorers (fiscal 2019 event)

Uchimizu event at the OMY Summer Festival (fiscal 2019 event)

Initiatives to Connect with Community and the Next Generation under the TOKYO TORCH Project

Tokiwabashi bridge clean-up, the first event in the Japan Nationwide Bridge Project

Mitsubishi Estate is undertaking the Tokyo Tokiwabashi Project (now known as TOKYO TORCH), a redevelopment project for the Nihombashi Exit of Tokyo Station. Under the redevelopment project, Mitsubishi Estate has been implementing a variety of initiatives aimed at 2027 and the more distant future are being implemented in line with the five keywords of "sustainable," "socializing," "smart," "sightfeeling," and "story."

Under the Japan Nationwide Bridge Project, Mitsubishi Estate works in partnership with 47 Kai* and tours well-known bridges in all 47 Japanese prefectures to hold bridge clean-up events before the completion of TOKYO TORCH in 2027. The aim of the project is to develop new communities through the clean-up events, and to help make Japan and its regional areas vibrant as the social circles created through the events expand. The project kicked off in November 2018 and had toured eight locations as of November 2019.

  • 47 Kai: An association that aims to act as a liaison between local public servants in Japan's 47 prefectures and central government ministries and agencies

Elementary school students from Tsubame City taking part in the Children and Adults Dream Exchange Program (fiscal 2019 event)

Mitsubishi Estate is also implementing initiatives aimed at young people who will lead the next generation based on the theme of connecting the next generation with resources, material things, knowledge, experience, and thoughts we want to pass on.

In September and October 2019, Mitsubishi Estate organized touring lectures at junior high schools. The goal was to create an opportunity to think about work as well as the future Tokyo Station square and the future Japan through lectures by Mitsubishi Estate and discussions and presentations by students. In June 2019, Mitsubishi Estate also hosted fifty-five sixth-grade students from Tsubame City Tsubame-higashi Elementary School at the TOKYO TORCH presentation room and held the Children and Adults Dream Exchange Program. Mitsubishi Estate employees talked about the company's urban development efforts and their pride in the TOKYO TORCH project while the elementary school students introduced the local attractions of Tsubame City, and then both children and adults discussed the future.

TOKYO TORCH project website (Japanese only)Open new window

"Experience Nature" Project Brings Together Urban and Rural Communities

空と土プロジェクト

The Mitsubishi Estate Group works with the NPO Egao Tsunagete (which literally means "connecting smiles" in Japanese), located in Hokuto City, Yamanashi Prefecture, on the "Experience Nature" Project, with the goal of making Japan a place where urban and rural communities help to revitalize one another.

The "Experience Nature" Project is designed to promote interactions between urban and rural communities to help them identify issues they face and work together to solve them. To date, we have held diverse hands-on tours and developed products such as home building timber using Yamanashi Prefecture-produced lumber and junmai-shu sake Marunouchi.

In fiscal 2017, to celebrate the 10th anniversary of the project, junmai-shochu Otemachi, a distilled rice liquor was released. It is made of the rice grown in Yamanashi's Hokuto City in the regenerated terraced fields that had been abandoned. The rice that did not meet the standard for junmai-shu sake was effectively utilized to produce the junmai-shochu. This shochu was developed with a brewery in Hokuto City using natural yeast (hanakoubo) obtained from sunflowers, the official flower of Hokuto City, in collaboration with the Department of Fermentation Science at Tokyo University of Agriculture.

In addition, at the "Mitsubishi Estate Group Forest," a neglected forest in Hokuto City that had been poorly managed, prospective and new employees of Mitsubishi Estate Group companies carried out reclamation and forest thinning as part of their training, providing them with a valuable opportunity to learn about local resources, traditions, and culture.

"Experience Nature" Project (Japanese only)Open new window

Giving Back to the Land Project

Life in the city is possible thanks to regional crops, water, air, the people who help maintain them, and a variety of other factors these places provide. However, such areas face various problems such as a declining population, aging population, and a lack of successors to carry on the work. In order to tackle these problems and help regional communities remain sustainable, Mitsubishi Estate established the Giving Back to the Land project in 2020, based on the concept of "A Love for the Land — a Love for People and a Love for the City." The project takes place in the Yatsugatake area straddling Yamanashi and Nagano prefectures. Mitsubishi Estate has built a relationship with local NPOs and governments in this area through the "Experience Nature" Project that has been implemented for some time in Hokuto City, Yamanashi Prefecture.

The Compost Project began as a pilot program to help develop a recycling-oriented society that uses unutilized resources in the area. The project also contributes to the formation of a local community as participants work together with farmers to make compost out of fallen leaves generated and disposed of in the area. In addition, the Compost Project has also begun trialing the use of the compost it produces mixed with overgrown Trapa japonica plants* partially removed from the moats of the Imperial Palace Outer Gardens, where Mitsubishi Estate has been implementing its Moat Project as a way to help preserve that ecosystem. The delicious vegetables grown using this compost are consumed in urban areas, forming a resource-recycling model in which cities and regions work together.

  • Trapa japonica is an annual aquatic plant in the Lythraceae family with leaves that float on the surface of the water. The moat in the Imperial Palace Outer Gardens is overgrown with this species, completely covering the surface of the water and blocking sunlight, thereby impacting the ecosystem. On the other hand, the presence of Trapa japonica serves as a shelter for smaller organisms hiding from larger ones. The volume of this plant has various effects on the ecosystem, which is why it is also called an "ecosystem engineer."

Quest Education — A Next-Generation Career Training Program for Junior and Senior High School Students

Since 2019 Mitsubishi Estate has participated as a supporting company in the Quest Education next-generation career training program for junior and high school students to learn about corporate activities and society.

Active learning, where children study intensely in an independent, interactive fashion, is garnering much attention in these ever-changing, unpredictable times. The program, run by Educa & Quest Inc., provides junior and senior high school students with an in-class internship opportunity, where they explore studies as a company member for one year to respond to challenges posed by these companies. Junior and senior high school students from 201 schools from 31 prefectures across the country have participated in the program (as of April 2021, see official program website for details). When the program is completed, participating schools from all over Japan gather to present their results which are then awarded by the companies and judges.

During the idea phase of the program, Mitsubishi Estate employees visit in-person or virtually some of the schools, participating in discussions with students and providing feedback on their presentations. These sessions provide students with meaningful opportunities to learn and sharpen their problem-solving skills by interacting with working members of society. Interacting with students and learning from their strong, flexible thinking also helps foster a new mindset among employees that can result in their personal growth. We look forward to continuing this initiative as a new opportunity to educate both the next generation and Mitsubishi Estate employees.

Quest EducationOpen new window

Official Partner of the Japanese Para-Sports Association

JPSA - JAPANESE PARA-SPORTS ASSOCIATION

Mitsubishi Estate became the official partner of the Japanese Para-Sports Association, also known as the JPSA, in April 2019.

The JPSA was established as the umbrella group for promoting the growth of parasports in Japan thanks to the 1964 Tokyo Paralympics Games. The Mitsubishi Group supports the JPSA cause of creating a vibrant, inclusive society, and together with the JPSA is actively engaged in efforts to grow para-athlete sports. Group employees also support parasports events as volunteers and spectators to add to the excitement.

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Support for Culture and the Arts

Operating the Mitsubishi Ichigokan Museum, Tokyo

MITSUBISHI ICHIGOKAN MUSEUM, TOKYO

Mitsubishi Estate operates the Mitsubishi Ichigokan Museum, Tokyo in the Marunouchi area of Tokyo. It presents three different exhibitions each year focusing on modern art dating from the late 19th to early 20th century. The museum is housed in a stately red brick building that was constructed in 1894 by Mitsubishi — the first office building in Marunouchi — and then restored in 2009. The museum opened in spring the following year. It was designed by the English architect Josiah Conder at the invitation of the Japanese government. Some of the building's original architectural components, such as the stone handrails for the staircases, have been reused.

Exterior of Mitsubishi Ichigokan Museum, Tokyo

Restored bank lobby now in use as Café 1894

Former bank lobby

Empathy Week held at Mitsubishi Ichigokan Museum

Enjoying art via OriHime

Mitsubishi Ichigokan Museum has been holding "Empathy Week" coinciding with Human Rights Week since 2017. The program aims to create a spirit of caring and empathy in an environment where people with and without disabilities can share an appreciation of art. People with a disability certificate and one attendant are given free entry to the museum during this week, and visitors are encouraged to allow one another to view the art in comfort.

In fiscal 2020, the museum used the avatar robot OriHime to conduct remote gallery talks, providing the opportunity to appreciate art for people unable to go out. In one case, a homebound individual was able to visit the museum with a family member visiting the museum by connecting with OriHime. Through the avatar robot, they enjoyed talking as if they were actually looking around the museum together, and one of them commented they were very happy to be able to visit their favorite museum despite being unable to go out. It was an opportunity to reaffirm the potential of remote viewing that anyone can enjoy anywhere.

Free Talk Day

In response to visitors' demand such as, "We would be able to enjoy art even more if we could exchange our thoughts while viewing the works of art," and requests for time slots in which visitors with small children can enjoy art care-free, we have been holding a Free Talk Day once per month since 2017. The Free Talk Day falls on Mondays, the day the museum is normally closed, so visitors can speak freely as they view exhibits in galleries.

  • The Free Talk Day program is currently suspended to prevent the spread of COVID-19. Please check the Mitsubishi Ichigokan Museum's website for the status of future operations.

Mitsubishi Ichigokan Museum, TokyoOpen new window

La Folle Journée Tokyo

La Folle Journée Tokyo is a classical music festival held at the Tokyo International Forum since 2005. Staged at various venues in the heart of Tokyo during the Golden Week holidays, the festival has established itself as a new-style music event and has contributed to vitalizing the Marunouchi area and sharing its culture. Mitsubishi Estate has participated as a sponsor since its inception and has helped organize associated classical music programs in the Marunouchi area, at venues such as the Marunouchi and Shin-Marunouchi Buildings. The entire area is involved in the music festival and has been working to create an attractive and vibrant neighborhood.

In fiscal 2020, the music festival was suspended due to the COVID-19 pandemic. However, over three days, from May 2 to May 4, 2020, Mitsubishi Estate held the Marunouchi Golden Week Music Festival 2020, that allowed music from a variety of genres to be enjoyed entirely online. This event delivered high-quality music to audiences through various initiatives, including young artists performing live from home via smartphone livestreams, as well as online streaming of a rich variety of authentic classical music, including piano, chamber music, and orchestras.

Art Award Tokyo Marunouchi

Art Award Tokyo Marunouchi (fiscal 2019 event)

Art Award Tokyo Marunouchi aims to discover, nurture, and support the talent of young artists, and to contribute to enlivening the area through art. Graduation and diploma projects created by undergraduate and master course students at major art universities around Japan are selected and exhibited in the Marunouchi, Yurakucho, Otemachi area. Awards are given to talented artists with great future prospects. Since this award was established in 2007, it has functioned as a gateway for young artists. The exhibition has resulted in artists participating in individual and group exhibitions, and some are active in various fields. Mitsubishi Estate has been a special sponsor, with the Mitsubishi Estate Co., Ltd. Prize established in fiscal 2012.

In 2020, as well as taking rigorous measures to control the spread of COVID-19, we enhanced the online environment. This has allowed users to enjoy the exhibition by viewing images of exhibited works on the official website and experience the same response as if they were actually there. In addition to providing the enjoyment of experiencing art at home, we will continue our activities to support artists aimed at creating a place for the discovery and active participation of new talent, which we have cherished for 14 years.

GEIDAI ARTS in Marunouchi

GEIDAI ARTS in Marunouchi (fiscal 2019 event)

Mitsubishi Estate has held GEIDAI ARTS in Marunouchi in partnership with Tokyo University of the Arts since 2007. This event supports young, up-and-coming artists and provides visitors to the Marunouchi area the opportunity to enjoy fine arts through various types of experiential art events.

In fiscal 2020, the 14th event was held based on the theme of "Art Vaccine" with the aim of enabling the relationship between art and the city in the "new normal" era. The event created opportunities for students of Tokyo University of the Arts to widely disseminate their diverse and innovative ideas, techniques, and intellects, and for many people to enjoy art. The University of the Arts Auction, which sells works and exclusive rights to performances produced by the students and very popular in previous years, was held in a format that allowed participants to join in with peace of mind, which included holding the auction in person and online, taking into account new lifestyles.

  • Each of the programs were held with adequate measures taken to curb the spread of COVID-19, including temperature checks and disinfection, ensuring social distancing among performers and staff, and restricting the number of people entering venues.

Supporting Orchestras

Mitsubishi Estate has supported the NHK Symphony Orchestra, Tokyo, as a special corporate supporter since 1991 as one facet of its continuing support for culture and fine arts. Mitsubishi Estate has also supported the Japan Philharmonic Orchestra as a special member since 1998, and the Tokyo Philharmonic Orchestra as a corporate supporter since 2007.

Establishing MAGUS Co., Platform for Japan's Art Scene

In March 2021, Mitsubishi Estate, Warehouse TERRADA, TSI Holdings Co., Ltd., and Tokyu Corporation formed a consortium to establish MAGUS Co. as a platform provider specializing in information about art. The aim is to connect people and companies through art-related media to create a new community and new economic zone for art.

While "art" is becoming a keyword of the times in Japan, the reality is that the domestic art market is still small relative to the size of the economy. By proactively connecting the world with Japan and buyers with creators, MAGUS will contribute to making art more accessible and transforming society so that companies and individuals support artists and purchase their work on a daily basis. The company will operate business consulting and seminars that utilize art for business and develop a media business that communicates the diverse enjoyment of art.

Mitsubishi Estate has been incorporating art into urban development for many years, believing that art is not only culture but also promotes communication and awareness among workers, which frees their thinking and leads to tolerance for diverse values. Through its investment in MAGUS, Mitsubishi Estate will continue to utilize art in urban planning and development and strengthening relationships with customers going forward with the aim of creating an enriched society.

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Social Welfare

Basic Policy and Approach in Urban Development

The Mitsubishi Estate Group has set out to "create a truly meaningful society" as its Group Mission by "building attractive, environmentally sound communities where people can live, work and relax with contentment," based on the Three Principles, which is the management philosophy of the Mitsubishi Group.

In order to further promote this mission, the Mitsubishi Estate Group focuses on sustainability in urban development, including urban regeneration, taking into consideration social needs such as disaster preparedness and barrier-free access in all properties as part of the planning phase and guide the development and operation phase as well as the prevention of the spread of infectious diseases and thereby allowing diverse people — regardless of nationality, race, color, language, religion, sex, gender, sexual orientation, gender identity, age, political or other opinions, national or social origins, property, disability, birth, class, or other status — to live, work and relax with contentment.

Moreover, to facilitate use by many people, we consider access to public transport during design and development stages in all properties as we select development sites and make investments. We also consider planning and design that allows individual users to live in comfort when proceeding with development and refurbishment.

Supporting Children with Disabilities through Kira Kira Art Competition

Mitsubishi Estate established the Kira Kira Art Competition in 2002, with the desire to support the full potential of children with disabilities. It began with 496 works submitted in the first competition, a number that rose to 1,140 from 38 prefectures in fiscal 2020, its 19th year.

The Award for Excellence-winning works, which are selected through a screening process, are exhibited in nine venues across Japan, from Sapporo to Fukuoka, and all entries, including the Award for Excellence-winning works, are published on the dedicated website. In fiscal 2020, in a collaboration with OMY SDGs ACT5, we held the first Marucube Judging Session with the participation of workers and visitors in the Marunouchi area. In addition, in a new format for the COVID-19 pandemic, the award ceremony was held online and streamed from the Tokyo venue (Marucube, 1F, Marunouchi Building) during the exhibition period.

The Kira Kira Art Competition has been selected for the "beyond2020" program in which the government recognizes cultural programs contributing to the creation of legacy that is proud of the next generation and suited to a mature society, making full use of Japan's rich and diverse regional cultures. Past submissions have been featured in publications, including pamphlets and calendars for corporations. Moreover, some of the winners of this competition are registered as an artist with Artbility*, an art library operated by the social welfare corporation Tokyo Colony, as they continue to develop their creative activities. An exhibition featuring works by these Artbility artists was held at the same time as the Award for Excellence exhibition at the Tokyo venue.

The competition is an opportunity to appraise and discover the rich talents of disabled children, and Mitsubishi Estate continues to provide support with the hope of expanding the breadth of artistic activities and helping them thrive.

  • An art library established in April 1986 by Tokyo Colony, a Kira Kira Art Competition partner, to help people with disabilities gain income and increase social inclusion. The library currently stocks about 5,500 works by some 200 artists. The works are lent out for a fee for use in publications and other media.

Kira Kira Art Competition (Japanese only)Open new window

Outline of the 19th Kira Kira Art Competition

Call for artwork (July-September) A total of 1,140 submissions were received
Judging (October) Some 309 people took part in the Marucube Judging Session and the Mitsubishi Estate Group Judging Session over three days
Exhibition of Award for Excellence winners (October-December) The 51 Award for Excellence winners were exhibited at nine venues across Japan (Sapporo, Sendai, Tokyo, Yokohama, Nagoya, Osaka, Hiroshima, Takamatsu, and Fukuoka)
Award ceremony (February) Held online in a new format in light of the COVID-19 pandemic. Award for Excellence winners and representatives from their schools were invited to attend the ceremony virtually, which included messages from the judges, live performance by professional musicians, and a live broadcast of the exhibition.
Judges O JUN (artist; professor, Tokyo University of the Arts)
Michiko Aoyagi (associate professor, Tokyo University of the Arts; pedagogy researcher)
Katsuya Nishida (graphic designer, Katsuya Nishida Design Office)
Hirokazu Takahashi (director, Artbility, Tokyo Colony)
Junichi Yoshida (President & CEO; Mitsubishi Estate Co., Ltd.)
Reiichi Noguchi (senior curator; Mitsubishi Ichigokan Museum, Tokyo)
* Titles and affiliates are as of the time the 19th competition was held.

Exhibition (Tokyo venue: Marucube, Marunouchi Building)

First round of judging

Marucube Judging Session

Virtual award ceremony

  • The exhibition was held with adequate measures taken to curb the spread of COVID-19, which included temperature checks and disinfection, ensuring social distancing among staff, and restricting the number of people entering the venue.

The Mitsubishi Estate Shall We Concert Brings Live Music to Children with Disabilities

Mitsubishi Estate holds the Mitsubishi Estate Shall We Concert for students at special needs schools, who have few opportunities to leave their school and experience live music. This reflects our viewpoints of supporting culture and fine arts, and social welfare, two of the priority fields of Mitsubishi Estate's social contribution activities. The goals of this concert are for professional musicians to visit these schools to share the fun and charm of music, and to provide opportunities for children to learn about instruments and music. These concerts started in fiscal 2004, and were held at three schools in fiscal 2020, bringing live music to a total of 94 schools and more than 10,000 students to date.

Mitsubishi Estate works together with schools to decide the concert programs. These are not limited to classical music, as they sometimes include music from Studio Ghibli or Disney films, songs students learn in school, and school songs. These events also include opportunities for students to engage in group performances together and see musical instruments up close. The concerts also include explanations of the compositions and instruments between performances. The students experience the music by singing, dancing, or clapping in tune with the rhythm.

In fiscal 2020, due to the impact of COVID-19, there were fewer visits than planned. However, concerts were held following full consultation with schools to ensure thorough measures against infection, such as the wearing of surgical masks by performers and restrictions on audience numbers.

FY2020 schools

Tokyo Metropolitan Shirasagi Special Needs Education School
Tokyo Metropolitan Machida-no-oka Gakuen Special Needs Education School and its Yamazaki Branch
Tokyo Metropolitan Musashidai Gakuen Special Needs Education School Fuchu Branch (sent video)

Performers

  • Japan-Austria Cultural Association (violin, cello, piano, marimba, harp, etc.)
  • Music Players Okawaridan (violin, trumpet, saxophone, tuba, percussion, piano)

Table for Two Delivering School Lunches to Children in Developing Countries

TABLE FOR TWO

Sparkle, the employee cafeteria at the Head Office of Mitsubishi Estate, has been taking part in Table for Two, a program that supports children in developing countries, and encourages employees to help solve social issues through the purchase of eligible menu items.

Table for Two is an initiative being run by the non-profit organization Table for Two International. The program aims to help improve the health of people in both developing and developed countries simultaneously. When eligible health-conscious menu items are purchased, 20 yen per meal is donated and the contribution is utilized toward providing school lunches for children in developing countries in Africa and Asia. The donation for one meal is the equivalent of one school lunch for the children.

Sparkle has taken part in Cup for Two, which is a program for beverages only, since February 2018, right after the relocation of the Head Office, and had implemented the donation program for the purchase of smoothies. Starting from April 2019, the cafeteria expanded the program to include some of the items on the lunch menu as well, introducing a full-scale Table for Two program. From the introduction of the program up to March 2021, there had been donations of 395,620 yen, equivalent to 19,781 meals.

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