Progressive Initiatives in Marunouchi

EGG JAPAN - Helping New Businesses Set Up and Expand

Housed in the Shin-Marunouchi Building, Entrepreneur Group for Growing Japan (EGG JAPAN) is run by Mitsubishi Estate to assist growing companies from overseas and innovative Japanese venture companies as they create and expand new businesses. Providing such support helps to keep Marunouchi the world's business center of choice. EGG JAPAN is made up of the Business Development Office and the Tokyo 21c Club. The Business Development Office provides resident companies with a range of business support options such as introductions to experts and prospective clients and assistance with organizing events. The Tokyo 21c Club provides a platform for entrepreneurs, company managers in charge of new business and experts in various fields to build networks through events and seminars.

Photo:Lounge space

Lounge space


Marunouchi's globalization in numbers

Number of companies participating in EGG JAPAN, of which the number in parentheses indicates foreign companies
(As of July 1, 2018)

42 (26) companies

FINOLAB - Support for Developing Fintech Ventures

Fintech, new financial services that use IT, is a sector expected to expand rapidly in the coming years. There are a growing number of fintech companies in New York and London with an accompanying increase in support facilities and other infrastructure. On February 1, 2016, in collaboration with Dentsu and Information Services International-Dentsu (ISID), Mitsubishi Estate opened FINOLAB, the FinTech Center of Tokyo, in Otemachi's Tokyo Ginko Kyokai Building to serve as a central point for fintech ventures and support their development. In the first year of its establishment, 35 promising start-up companies (of which five were foreign companies) and three corporate members participated in FINOLAB, growing steadily. On February 2, 2017, one year after it opened, FINOLAB moved to a larger space in the Otemachi Building. As of July 2018, it counts 46 start-up companies (eight foreign) and ten corporate members as participants.
FINOLAB aims to serve as a hub for fintech venture companies and industry activities. With this in mind, FINOLAB has event space with capacity for 80 people, meeting rooms, and cubicles where individuals can concentrate, in addition to regular office space. ISID, which runs the facility management office, and “FINOVATORS*” hold events and get-togethers for residents, and also offer company matching events and business consulting programs designed to facilitate collaborative projects with major companies and encourage the creation of innovative services.

* General Incorporated Association FINOVATORS, a group established by professionals aspiring to create a business ecosystem that will revolutionize Japan's financial sector.

Photo:Open Lounge: A lounge exclusively for members that can be used for events and networking in addition to work

Open Lounge: A lounge exclusively for members that can be used for events and networking in addition to work

Photo:Reception (Open Booth): Free space for meetings

Reception (Open Booth): Free space for meetings

3X3 Lab Future - An Activity Hub that Cuts Across Industry and Sector Boundaries

Through 3X3 Lab Future, Mitsubishi Estate provides an activity hub that gathers business workers from all industries and sectors for high-quality interactions with a view to creating new value that will lead to a sustainable society. In November 2017, it worked with startup companies to run the Corporate Accelerator Program business plan contest for the development of new businesses. Six companies were selected for the top award.

Photo:The reception counter and communication lounge

The reception counter and communication lounge

Location Monitoring Experimental Trials Using an LPWA Network

The rapid progress of the Internet of Things has generated a greater need for high volume data transmission. LPWA (Low Power Wide Area) networks have gained a lot of attention because of they enable low power-consuming transmissions across wide areas, making it possible to build low-cost networks. Moreover, since LPWA network transmissions do not currently require a telecommunications carrier license in Japan, they can be used for medium-to-long distance transmissions using unique networks instead of public communication networks.
To verify their usefulness and explore various ways of using them, Mitsubishi Estate carried out location monitoring experimental trials using an LPWA network during the 91st Mitsubishi Estate Comprehensive Emergency Drill held in September 2017. The trials involved a hypothetical situation where some communication lines were unavailable due to a major earthquake. An LPWA network was used to monitor the locations of company employees responding to the disaster in the Otemachi, Marunouchi and Yurakucho areas.
The LPWA network base station was set up at Otemachi Building, the designated disaster response headquarters, and a network with an independent power supply that did not rely on public communications networks was set up. Trial members were able to confirm the locations of employees equipped with GPS terminals active within the area on the map.

Field Testing a Security System with a Vehicle-Based Monitoring Station

In November 2017, in collaboration with Secom, a field test of a security system featuring wearable cameras and a mobile monitoring station was carried out at the Marunouchi Fashion Week 2017 organized by Mitsubishi Estate. Images taken by wearable cameras fitted on security officers were studied and analyzed at the On Site Center vehicular mobile monitoring system. Information was collected, situations were checked and directions were handed out on the scene. It was the first such experiment performed at an urban event in Japan.
The On Site Center was developed by Secom for use as a security command station for locations such as events, international conferences and disaster zones. Its vehicular form allows it to provide optimum security, taking advantage of its mobility to situate itself at the most suitable location at all times.

Photo:On Site Center

On Site Center

Cutting-Edge New Hospitality Services

Mitsubishi Estate, Sohgo Security Services and PKSHA Technology carried out an experimental trial into new hospitality services using AI and deep learning engines to analyze footage from cameras placed around the city in order to detect people who were lost, feeling unwell or in any kind of trouble. The information on persons in distress is sent to the smartphones of security officers so they can provide timely and accurate support. The new service also makes it easier to understand the finer details of a situation by supplementing patrols normally done from a security officer's perspective with AI analysis. This initiative will not only increase the level of service provided to customers but will also improve security and help prevent all kinds of accidents in the area.

Image:Red frame: Target behavior detected./Blue
frame: Human detected.

Red frame: Target behavior detected.
Blue frame: Human detected.

Trial Inspection of Underground Tunnels Using an Autonomous Flying Drone

Marunouchi Oazo is a building complex in front of Tokyo Station. Underneath the ground in the surrounding area is a heat supply plant for providing energy for air conditioning for nearby office buildings. There are also heat supply tunnels linking the plant to the buildings. To boost the efficiency of the daily inspections of such vital infrastructure, Mitsubishi Estate carried out a trial inspection using an autonomous flying drone.
Although drones normally fly outdoors using GPS positioning technology, the experiment took place in an underground location unreachable by GPS signals. It was a highly difficult experiment from a technological perspective since the drone was expected to sense its own location and fly autonomously without colliding with any of the surrounding pipes even in narrow spaces only 60 cm wide. Mitsubishi Estate will continue to actively explore the use of cutting-edge technology to improve the quality and efficiency of inspection work in the future.

Photo:Autonomous flying drone

Autonomous flying drone

Test Rides of Self-Driving Buses

Mitsubishi Estate has been working hard to make transportation in the Marunouchi area smoother and more comfortable. As part of our efforts, we have been working on the operation of self-driving buses with SB Drive, a member of the Softbank Group. In December 2017, we held test rides where general public were allowed to ride in a Navya Arma, a self-driving vehicle made by French company Navya and owned by SB Drive.
Self-driving buses are expected to address some of the issues faced by transport operators such as route maintenance and a shortage of drivers. They will also help vulnerable road users move around more easily. The experiment raised the awareness among both general users and transportation industry professionals. We hope that self-driving buses will make transportation infrastructure better and more comfortable once they are adopted.

Photo:Self-driving bus

Self-driving bus