RESIDENTIAL BUSINESS

Overview

The Mitsubishi Estate Group has approximately 50 years of experience in the residential condominium business. We have established a value chain to meet housing-related needs spanning from new development and rebuilding and redevelopment projects to purchasing and sales, brokerage, and management. We are also developing a wide range of businesses to meet diversifying lifestyle needs. Such businesses include rental housing, renovation, our international business, and investment-purposed real estate.

Image: Business Concept

Revenue from Operations,Operating Income / Operating Income Ratio

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Competitive Advantages

  • The power of The Parkhouse and The Parkhabio brands backed by outstanding technologies, uncompromising product quality control, and a long and extensive track record.
  • Quality control of The Parkhouse brand at all stages of the development process—from design and construction to completion—with “Check Eyes,” our quality management and performance indication system, which reflects our dedication to all aspects of the properties we offer.
  • Product planning capabilities that ensure that our buildings keep people safe through resilience in natural disasters and offer both comfort and cost performance and which respect the environment and the local region by paying careful attention to preserving biodiversity and helping realize a low-carbon society.
  • Strong relationships with leading developers in Asian countries.
  • The ability to provide services to meet all housing-related needs.

Image: The Parkhouse

Image: The Parkhabio

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Business Strategies

Residential Condominiums, Domestic

  • We aim to expand our customer base by strengthening our brand power through the enhancement of product appeal, reliability, and services and by leveraging said brand power to acquire loyal “fans.”
  • We intend to optimize material costs and construction costs by utilizing our leading business scale in residential condominium development in Japan.
  • We are promoting redevelopment projects that make full use of our abundant know-how related to real estate development and of the comprehensive capabilities of the Mitsubishi Estate Group.

Residential Condominiums, Overseas

  • While exploring business opportunities through collaboration with leading developers in different countries, we are also pursuing growth by utilizing the Group’s planning capabilities and development and sales know-how.

Rental Apartments

  • We are aiming to stabilize segment profits through capital gains from rental apartments and other investment-purposed properties in the condominium business.

Non-Asset Type Businesses

  • We aim to strengthen non-asset type businesses involving existing properties in such areas as residence management, brokerage, custom-built housing, and renovation.

Residential Business Value Chain

  • We are providing one-stop services as a group making full use of all the phases of the value chain, from land acquisition, development, sales, and management through to brokerage.
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TOPICS

Rental Apartments (featuring CLT)

In February 2019, we completed the construction of PARK WOOD Takamori within the area of Izumi Park Town in Izumi-ku, Sendai City, Miyagi Prefecture. This 10-story rental apartment complex is the country’s first-ever high-rise building that uses CLT* as a flooring material. In addition to reducing the weight of the building and lowering the burden placed on frame construction, the use of CLT allowed us to shorten the construction schedule by around three months compared with construction using conventional reinforced concrete. For our use of CLT, we received subsidies from the Forestry Agency in fiscal 2017 and the Ministry of Land, Infrastructure, Transport and Tourism in fiscal 2018. Through efforts to promote the use of timber in buildings, we were able to reduce construction costs and shorten the time required for construction. In this way, PARK WOOD Takamori is socially recognized for contributing to the circulation of forestry resources in Japan.

* CLT (Cross Laminated Timber): Layers of large timber panels stacked and laminated together. A type of construction material rolled out mainly in Austria from around 1995.

Picture: PARK WOOD Takamori

PARK WOOD Takamori

Overseas Residences

Mitsubishi Estate Residence Co., Ltd. has formed an alliance with residential property developer Crown Group Holdings, based in Sydney, Australia, to develop a 374-unit condominium called Mastery.

Located within a four kilometer radius of Sydney’s central business district, Mastery offers exceptional convenience in the form of a subway station, retail properties, a large park, and other facilities all located within walking distance. The project was designed by Japanese architects Kengo Kuma and Koichi Takada and features a Japanese restaurant and other products and amenities themed on Japan. Sales of units began on November 17, 2018, with construction of the entire property scheduled for completion in 2021.

Picture: CG rendering of Mastery after completion

CG rendering of Mastery after completion

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CORPORATE INFORMATION

  • A MESSAGE FROM THE MANAGEMENT
  • ABOUT MITSUBISHI ESTATE
  • PROFILE OF MITSUBISHI ESTATE
  • CORPORATE BRAND
  • SAFETY AND SECURITY
  • CORPORATE GOVERNANCE
  • GROUP COMPANIES