RESIDENTIAL BUSINESS

Overview

The Mitsubishi Estate Group has approximately 50 years of experience in the condominium business. We have established a value chain to meet housing-related needs spanning from new development and rebuilding and redevelopment projects to purchasing and sales, brokerage, and management. We are also developing a wide range of businesses to meet diversifying lifestyle needs. Such businesses include rental housing, renovation, our international business, and investment-purposed real estate.

Image: Business Concept

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Competitive Advantages

  • The power of The Parkhouse and The Parkhabio brands backed by outstanding technologies, uncompromising product quality control, and a long and extensive track record.
  • Quality control of The Parkhouse brand at all stages of the development process—from design and construction to completion—with “Check Eyes,” our quality management and performance indication system, which reflects our dedication to all aspects of the properties we offer.
  • Product-planning capabilities that ensure our buildings keep people safe through resilience in natural disasters and offer both comfort and cost performance and which respect the environment and the local region by paying careful attention to preserving biodiversity and helping realize a low-carbon society.
  • The ability to provide services to meet all housing-related needs.

Image: The Parkhouse

Image: The Parkhabio

Image: Condominium Business, Rental Apartment Business

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Business Strategies

Domestic Condominiums

  • We aim to expand our customer base by strengthening our brand power through the enhancement of product appeal, reliability, and services and by leveraging said brand power to acquire loyal “fans.”
  • We intend to optimize material costs and construction costs by utilizing our leading business scale in residential condominium development in Japan.
  • We are promoting redevelopment projects that make full use of our abundant know-how related to real estate development and of the comprehensive capabilities of the Mitsubishi Estate Group.

Rental Apartments

  • We are aiming to stabilize segment profits through capital gains from rental apartments and other investmentpurposed properties in the residential business.

Non-Asset Type Businesses

  • We aim to strengthen non-asset type businesses involving existing properties in such areas as residence management, brokerage, custom-built housing, and renovation.

Residential Business Value Chain

  • We are providing one-stop services as a group making full use of all of the phases of the value chain, from land acquisition, development, sales, and management through to brokerage.
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Adoption of Net-Zero-Energy House (ZEH-M Ready) Standards—
A First for The Parkhouse

Mitsubishi Estate Residence Co., Ltd., will adopt ZEH-M Ready standards for the first time at The Parkhouse Shin-Urayasu Marine Villa, which is scheduled to go on the market in November 2020. Net-zero-energy houses (ZEH) refer to houses that significantly increase the thermal insulation performance of exterior walls while maintaining a high-quality indoor environment by adopting high-efficiency equipment, that significantly increase energy savings, and that aim to eliminate yearly primary energy consumption by using renewable energy.
We will continue to realize urban development that delights people and communities by reducing environmental impact through residential development.

Picture: The Parkhouse Shin-Urayasu Marine Villa

The Parkhouse Shin-Urayasu Marine Villa

Residence x Working from Home: Creation of Residences for Living and Working

In response to the promotion of flexible and diverse workstyles in recent years, Mitsubishi Estate Residence is advancing proposals to realize spaces conducive to concentrating when working from home, in order to create residences for living and working. Among these proposals is an optional plan to install in the living room or service room of homes a “box room” that can easily change the layout of a room—partitioning it or enclosing it— depending on how it is positioned. Also among these proposals is a “work-in closet” menu plan enabling the creation of storage space within a room layout to be converted free of charge into a space for working from home.

Picture: Example of the positioning of a “box room”

Example of the positioning of a “box room”

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CORPORATE INFORMATION

  • A MESSAGE FROM THE MANAGEMENT
  • ABOUT MITSUBISHI ESTATE
  • PROFILE OF MITSUBISHI ESTATE
  • CORPORATE BRAND
  • SAFETY AND SECURITY
  • CORPORATE GOVERNANCE
  • GROUP COMPANIES