Progress on the Long-Term Management Plan 2030
Undertaking for a New Function Matching Customer Needs as a Section Featuring Direct Contact Points with Customers
This business operates new facilities supporting innovation creation by offering out-of-the-ordinary spaces to companies and, in doing so, it realizes regional revitalization. Coined in the West, “Workation” is a portmanteau of the words “work” and “vacation.” In Japan, however, which has a different working culture, we define it more broadly, for example, as a place for realizing diverse workstyles, examples of which include changing location, fostering communication, and creating innovation. Following the opening of Workation x ation in Nanki Shirahama and Karuizawa, we opened WORK x ation Site Atami and WORK x ation Site Ito Shimoda in May and July 2021, respectively. We will continue developing new products tailored to a broad spectrum of workstyles by leveraging expertise and know-how that only the Mitsubishi Estate Group can offer while building new relationships between regional and urban areas that contribute to regional revitalization.
Workspace at WORK x ation Site Atami
The Mitsubishi Estate Group, which has long spurred innovation through urban development, has incorporated art in urban settings as well as its offices and other properties over a period of many years. We established MAGUS Co. as a joint venture with companies including Warehouse TERRADA, TSI HOLDINGS CO., LTD., and Tokyu Corporation. MAGUS will carry out a business offering consulting services to corporations and various services to individual entities (such as schools and for event planning and advisory services) through the operation of art-related informational media (such as art news and web magazines) connecting artists, ordinary citizens, corporations, and the world. Going forward, we will continue to build an enriched society by incorporating art into our creation of urban environments and development efforts as well as into our relationships with customers.