| Mitsubishi Estate Group's New Three-Year Medium-Term Management Plan “Action 2010” |
Mitsubishi Estate Co., Ltd. (hereafter “Mitsubishi Estate” or “the Company”) today announced details of the Group's new three-year Medium-Term Management Plan commencing fiscal 2008, the fiscal year ending March 31, 2009. |
1. Review of the current Medium-Term Management Plan
The current Medium-Term Management Plan, which commenced from the fiscal year ended March 31, 2006, had as its basic objectives the cultivation of capabilities for real estate value creation with “development” at the heart of business operations, and securing a leading position (building a foundation for the future) in the industry as a real estate company for the new era. Mitsubishi Estate has taken steps to build a foundation for future medium- to long-term growth by reinforcing, in particular, its development, real estate services and proposal-based marketing capabilities.
As a result, Mitsubishi Estate expects to achieve the following targets.
Outlook for the fiscal year ending March 31, 2008:
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2. New Medium-Term Management Plan
(1) Changes in the Business Environment Surrounding the Mitsubishi Estate Group
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(2) Future Mitsubishi Estate Visions and the New Medium-Term Management Plan “Action 2010”
In light of its stance toward the Mitsubishi Estate corporate brand, the business environment and FF (Foundation for the Future) 2007 results, in “Action 2010,” Mitsubishi Estate has identified attaining the status of “a global real estate solutions provider — development as a core driver”as a future vision. A “solutions provider” is defined as a real estate company that provides the high added value that only Mitsubishi Estate can provide to real estate end users, owners and investors, and achieves customer value. “Action 2010,” the New Medium-Term Management Plan, is a three-year action plan commencing the fiscal year ending March 31, 2008 for achieving this vision for Mitsubishi Estate into the future. |
(3) The Four Business Domains
Action 2010 divides the Mitsubishi Estate Group's core businesses into the following four domains based on the business traits and business environments of each.
Until now, the business presence and management resources of the Mitsubishi Estate Group have been focused on the Real Estate Holding segment (1st Domain) and the Real Estate Development and Investment segment (2nd Domain). However, in light of recent customer and market structural changes surrounding the Mitsubishi Estate Group, it has sought to increase the ratio of the Real Estate Investment Management segment (3rd Domain) and the Real Estate Services segment (4th Domain) involvement in future Mitsubishi Estate visions, with a medium- to long-term view. |
(4) Keywords for Helping to Realize Mitsubishi Estate's Future Visions
Following are key words for helping to realize future Mitsubishi Estate visions.
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(5) Practical Action Items
I. Action Items for Each Business Domain
1st Domain: Real Estate Holding Segment
2nd Domain: Real Estate Development and Investment Segment
3rd Domain: Real Estate Investment Management Segment
4th Domain: Real Estate Services Segment
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II. Action Items for Strengthening Segment / Cross-Sectional Competitiveness
1. Globalize Each Segment
While seeking to continually increase the value of assets held, position development and investment, investment management and real estate services as growth fields, and over the medium to long term, try to gain 20% profit growth overseas while promoting globalization in phases
2. Strengthen each Segment, Leveraging Development Capabilities
Affirm development capabilities as the source of competitive strength for all segments and seek further reinforcement. At the same time, have the development and investment segment, which has gained strength as the core of development capabilities, help other segments to grow, and promote the creation of a mechanism for producing synergies in investment management, real estate services, and so forth.
3. Further Develop Proposal-Based Marketing
Focus on medium- to long-term “Customer Value,” and reaffirm the significance of proposal-based marketing, which seeks commercialization by continually promoting solutions to customers, and, as an advantage unique to Mitsubishi Estate, further strengthen this marketing capability. |
III. Management Infrastructure Action Items
1. Reinforcing Management, People and Organization Infrastructure
Mitsubishi Estate is taking steps to disseminate management policy throughout the Company, foster a corporate culture that promotes a spirit of taking on challenges, positioning “globalization of management and personnel” as its basic policy for infrastructure development and promoting greater management “visibility.” Moreover, in each expanding, diversifying and increasingly advancing Group segment, Mitsubishi Estate is working to reinforce and raise awareness of the corporate governance system, including risk management, compliance and internal controls.
2. Active Measures Toward Harmonious Environmental Co-Existence
Mitsubishi Estate is formulating a “Long-Term Environmental Vision” to proactively work toward harmonious environmental co-existence and is further clarifying its stance of actively contributing to society with the view of reducing its environmental impact. |
Targets
The fiscal year ending March 31, 2011
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Note: Assumptions
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