BUSINESS INFORMATION

RESIDENTIAL BUSINESS

"Always, New Joy in Daily Life."--The Birth of Mitsubishi Jisho Residence
Through the Residential Business segment, we aim to provide ideal living environments in concert with healthy and fulfilling lifestyles by developing, marketing and leasing condominiums, single-unit homes and residential land, as well as engaging in businesses such as condominium management and consulting services for the optimal use of real estate. At the same time, Mitsubishi Estate operates and manages golf courses. More recently, in April 2011, the Company integrated custom-built housing operations outside of Mitsubishi Estate Home Co., Ltd. (MEH) into its Residential Business.

Mitsubishi Jisho Residence Co., Ltd. Debuts

In January 2011, we established Mitsubishi Jisho Residence through the integration of residential development and sales operations previously promoted separately by Mitsubishi Estate, Mitsubishi Real Estate Services Co., Ltd. and Towa Real Estate Development Co., Ltd. This integration was aimed at strengthening the residential development and sales operations within the entire Mitsubishi Estate Group. Through business integration, the Group is now the industry leader in terms of the volume of residential unit supply. Furthermore, these new integrated operations have enabled the Company to build a more comprehensive development and sales structure. Through such a structure, we will continue to offer superior services to accommodate ever-diversifying customer needs by listening carefully to our customers and maintaining lifelong relationships with each of them. In this way, we aim to become the industry leader in the truest sense for product quality and service excellence.

New Condominium Brand "The Parkhouse" Launched

In line with the launch of Mitsubishi Jisho Residence, we announced a new condominium brand, "The Parkhouse," which provides condominiums in a wide range prices.

Also, condominium complexes under this brand are equipped with a special feature called "Five Eyes" to ensure the safety, security and quality of condominiums and living environments. The Five Eyes includes "Check Eye's"--the unique condominium quality control and performance indication system of Mitsubishi Jisho Residence--and eco-friendly and security systems, while also offering an extensive lineup of residential options. Through consistent quality control, we provide state-ofthe-art condominiums.

Environmental Initiatives

Mitsubishi Jisho Residence is working closely with MEC Eco LIFE Co., Ltd., which was established in 2008, in the development of eco-friendly condominium complexes. Among their joint efforts, particularly noteworthy is the development of the "soleco" system, which combines a solar power generation system and a central high-voltage power transmission system. The soleco system has been approved as a new environmental business model to reduce greenhouse gasses by the Ministry of Land, Infrastructure, Transport and Tourism and, accordingly, is contributing to the reduction of CO2 emissions in the household sector.

Residential Leasing under the PARK HABIO Brand

Mitsubishi Estate is accelerating its residential leasing business through the PARK HABIO brand, focusing on the Tokyo Metropolitan area. To date, the Company has completed 23 condominium complexes. We will continue to promote our residential leasing business by consistently providing high-quality condominiums.
Azabudai Park House

The Parkhouse Osaki
This 84-unit condominium building is located in Osaki 2-chome, Shinagawa Ward, Tokyo, on a quiet hill connecting to a redevelopment area around the west gate of Osaki Station. The outer limits of the site are embellished with rich greenery, creating a restful atmosphere.

Park House Komagomesomei
The Parkhouse Shinjuku Tower
Located in Kita-Shinjuku 2-chome, Shinjuku Ward, Tokyo, this seismically isolated condominium building boasts 298 residential units. The Parkhouse Shinjuku Tower sits within the Shinjuku Front Square, a large-scale multipurpose complex development project. The building provides favorable conditions for the relaxation, living and working of its residents while providing easy access to the urban functions that Shinjuku offers.
PARK HABIO Shinjuku East Side Tower
PARK HABIO Shinjuku Eastside Tower
Located in Shinjuku 6-chome, Shinjuku Ward, Tokyo, this 761-unit large-scale lease condominium building is scheduled for completion in December 2011. With a towering view of Shinjuku and the Tokyo skyline, the top floor offers residents a swimming pool, Jacuzzi, sports gym, hot bath and bar lounge. Providing such premium communal facilities and hospitality that go beyond those expected in ordinary leasing condominium buildings, this building realizes unparalleled tenant satisfaction.
Custom-Built Housing Business

Creating Home Lovers from Generation to Generation

In the custom-built housing business, MEH develops custom-built housing for individuals while undertaking the development of housing complexes through effective land use and the construction of houses for sale. In addition, MEH boasts an extensive record in the renovation of homes and condominium complexes.

We Build Ideal Residences Together with Our Customers

In the custom-built housing business, MEH supplies "residences with true value" by offering flexible, custom-design services and developing technologies to realize long-life homes. In so doing, MEH has fostered its unique technological capabilities and established its own stringent quality standards. MEH builds homes that are comfortable to live in and are capable of flexibly satisfying customers' custom-design needs by combining its proprietary Super Two-by-Four construction method, which demonstrates maximum earthquake protection, fire resistance and durability, and the Aerotech central air-conditioning method. Also, MEH makes proposals regarding effective use of land and other assets when constructing housing complexes. Meanwhile, the company provides fully ordermade buildings for use as medical clinics and other uses. In the renovation business, we conduct order-made renovations. We also listen closely to each customer's "life plans" and preferences to create their "dream home."

Proposing Homes That Create Ties between People of Different Generations

In January 2011, MEH opened a model home in the Komazawa Park Housing Gallery in Tokyo. Through this model home, which provides excellent interior arrangement versatility, we are disseminating the concept of "a residence that creates ties between people of different generations" with particular focus on "family ties" and "community involvement." Also, rooms inside the model home can be freely arranged thanks to the use of the Aerotech method. This feature enables flexibility in accommodating the various needs of our customers.

Looking ahead, we will continue to build homes by taking a customer perspective, strive to understand each customer's ideas about their dream home and propose affluent lifestyles. To this end, we will further strengthen the development of advanced, unique technologies.
Komazawa Stage 3 Home Gallery
Its exterior facade fosters the owner's love for the home. Its simple gable roof never tires residents' eyes, and genuine stones and other natural materials gently welcome families and visitors.
Komazawa Stage 3 Home Gallery (Hall)
Creating openness on the second floor, the hall allows families to spend their free time in reading, exercising and various other activities. It offers movable partitions and ample storage space.