BUSINESS INFORMATION

HOTEL BUSINESS

Improving Our Brand Value and Expanding Our Hotel Chain
In the Hotel Business, Royal Park Hotels and Resorts Co., Ltd. coordinates the administration and management of each hotel to ensure consistency throughout the hotel chain. At the same time, Royal Park Hotels and Resorts is working to enhance management efficiency and improve the level of management, pursuing the benefits of operating the hotel chain. With hotels in Tokyo, Yokohama and other locations in Japan, the Royal Park Hotel chain comprises a network of five hotels.

Increasing the Brand Value of Royal Park Hotels through a Management Focus on Customer Delight

Based on the "Best for the Guest" philosophy of Royal Park Hotels, we go one step beyond customer satisfaction by aiming to delight our guests. This approach has been well acknowledged, enabling us to win the leading rank in the 2010 Japan Hotel Guest Satisfaction Index StudySM conducted by J.D. Power Asia Pacific, Inc.,* an organization specializing in research and consulting relating to customer satisfaction. This marks the fourth consecutive year for Royal Park Hotels to win the top position in the ¥15,000 to ¥35,000 per night segment. We will further promote customer-delight-focused hotel management and operations.
* Japan Hotel Guest Satisfaction Index StudySM conducted by J.D. Power Asia Pacific, Inc.
Royal Park Hotels ranked in the segment of ¥15,000 to ¥35,000 per night hotels with the most common guestroom space of 20m2 or larger. The study was based on 9,663 valid responses received from people who used applicable hotels within the previous year. For more details, please see the press release of the J.D. Power and Associates Web site at:
J.D. Power and Associates(Japanese language only)

New Brand "Royal Park Hotel The [City Name]" Debuts and Expands

In the fiscal year ending March 31, 2012, the Royal Park Hotel The Fukuoka and the Royal Park Hotel The Kyoto will make their debut. Royal Park Hotels under this new brand will be of a relatively compact scale but will pursue the ultimate in comfort and reasonableness. They aim to grow into hotels that deliver features specific to their respective locations under the key phrase of "We and the city at your service." In addition to these two locations, we have decided to open a new Royal Park Hotel The Nagoya, in 2013. Looking ahead, we plan to open hotels under the new brand in Tokyo and other governmentdesignated cities in Japan, thereby expanding our hotel chain and enhancing our brand power.
Yokohama Royal Park Hotel
Yokohama Royal Park Hotel was accorded "Four Red Pavilions"--the highest evaluation among hotels in the Yokohama area--in the Hotels category of Michelin Guide 2011 Tokyo Yokohama Kamakura.
Royal Park Hotel The Fukuoka
Royal Park Hotel The Fukuoka opened in Hakata Ekimae 2-chome, Hakata Ward, Fukuoka City, Fukuoka Prefecture on July 30, 2011 as the first hotel under the new brand. Only a five-minute walk from JR Hakata Station, this hotel provides a total of 174 guestrooms, centered on twin rooms. Royal Park Hotel The Fukuoka enables guests to enjoy architecture and services that are tailormade for this location.